What is Consumer Segmentation?
For over 30 years, companies, agencies, and organizations have used segmentation to divide and group their consumer markets to more precisely target their best customers and prospects. Consumer Segmentation operates on the theory that people with similar tastes, lifestyles, and behaviors can be measured, predicted, and targeted. It explains customer diversity, simplifies marketing campaigns, describes lifestyle and lifestage, and incorporates a wide range of data.
Simply stated, the benefits of segmentation can be clearly defined by anyone who needs accurate information about their consumers, constituents, or members. As an addition, each of the below interactive county segmentation maps also display all businesses located within each county and a brief description of their operations.